Keeping in mind with the "professional, yet fun" vibes, I played around with different font pairings. I chose Abril Fatface as the main header typeface and Montserrat for the main body.
Abril Fatface is a fun typeface, but its serif qualities help to give a more professional tone. Pair it with Montserrat, an easy typeface to read, we keep inline with MHA's requests of both professionalism and fun.
The Marketview Heights Association is located in Rochester, NY, also known as "The Flower City" or "The Flour City." We wanted to incorporate the flower symbol into the logo, and utilized a house to better represent the services MHA provides.
These are some logos we created with the use of Canva and Adobe Illustrator. Keep in mind, this is the first time we developed a logo and have little experience in logo/graphic design, so we tried our best :)
MHA wanted to encapsulate a fun, yet professional feel for the website. One color they specifically requested was a "green money color." I played around with different shades of green and found secondary colors to go along with the green. We ended up agreeing on the last color palette shown on the right.
While working on the branding for MHA, we also worked on developing both mobile and desktop wireframes for the website redesign. As a team, we worked on multiple iterations of potential layouts and discussed with MHA the requirements needed for the website and what layouts they preferred.
After the new brand guidelines, logo, and wireframes created, we put it all together and developed the new Marketview Heights Association website from scratch!
We initially utilized GitHub to collaborate on the HTML/CSS structure. After we got the basics down, we had to migrate it over to GetSimpleCMS, a free content management system (CMS). This allows the owner of MHA to go into the CMS and update any images or content without the need to know any code!
MHA wanted to allow potential clients to access any paperwork resources on the website. Traditionally, MHA would either have to mail the paperwork or request clients to come to their office for pickup.
We designed the website to include access to a PDF of any needed paperwork directly from the website with just a click of a button!